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    A Compelling Way to Sell
    With utmost respect and honesty, home energy dealers have never been very good at marketing.  There has been a historical reliance on newspaper ads, direct mail, realtor programs, and sales team to name a few.  None are currently effective, all are too expensive, and the vast majority result in a zero sum game of losses and gains.  By extension, conquering internet marketing presents a very formidable challenge due to the expertise needed to effectively deploy web tools and then measure success.
      Energy Edge Can:
      ---	Inform you of the most effective and efficient e-marketing tactics
      ---	Show you why SEO (search engine optimization) needs to be the cornerstone of any marketing plan today
      ---	Educate you on how automated, interactive e-marketing can be your best friend in adding customers and volume
      ---	Educate you about the proper application of social networking, pay-per-click, e-newsletters, and more
      ---	Educate you about the ROI of e-marketing ...you'll like this part
      ---	Evaluate, manage and recommend external marketing resourcese

